New Branding for Highland Brewing on the way in 2018

Highland Brewing Company to Launch Refreshed Branding with a New Look

 


ASHEVILLE, NC (December 7, 2017) – When you’re the very first brewery in Asheville, NC — Beer City, USA — and your iconic logo has been around for 24 years and has successfully and exponentially grown your brewery’s business, why would you change? And how brave do you have to be in order to execute such a change?

 

“We’ve been refreshing our brand through our beer for over two years,” said Highland Brewing President Leah Wong Ashburn, referring to the company’s many new beers and the introduction of cans in the market. “Because we lead with beer. But in doing that, we created a divide between our beer and our brand. It’s time to close the divide.”

 

Cans released in the last year from Highland Brewing

 

“So, we are focused on four concepts inherent in Highland: authenticity, pride in our Asheville home, consistently excellent beer, and leadership,” she continued. “We are Asheville’s Pioneers in Craft Beer.

 

To bring the beer and brand together, Highland worked with Helms Workshop of Austin, TX, for six months of extensive research and development. The firm’s depth of experience in craft beer and working with heritage brands, along with a personal tie to the Asheville area, made the choice clear. The brewery will roll out an entirely new look in labeling, packaging, point of sale, marketing and even in the brewery’s tasting room. Highland Brewing Company will now sport imagery of the Blue Ridge Mountains, a bold and iconic pioneer’s compass and the clear messaging that Highland is Asheville’s first brewery.

 

IPA logo will be updated – this is a newer version from the last several years

 

The new look arrives in February 2018 and was forged under the leadership of an internal branding team, Marketing Manager Molly McQuillan, and Ashburn, the second-generation family owner who became Highland’s President in 2015. She assumed the role from her father, founder Oscar Wong, and she’s confidently leading the business into its next iteration, its next profile of consumer, and its next inventive level of making beer, including sours and a barrel-aged beer program.

 

“We are authentic when our actions align with our words,” she said. “And when our brand aligns with our beers. We are so much more than Dad envisioned in 1994 and with this work we state who we are today. This refreshed brand shares a clear message – it honors the path we created and says we’re still innovating and leading.”

 

Older Highland Brewing Bottle Design

 

Highland Brewing was founded in 1994 as the city’s first brewery in a downtown basement in Asheville, North Carolina, by retired engineer and entrepreneur Oscar Wong. Now distributed in 7 states and with an annual production exceeding 46,000 barrels, Highland is one of the largest breweries in the Southeast and has the third largest solar panel installation in an American brewing facility.* Today, the company is led by Wong’s daughter, Leah Wong Ashburn, and has more than 50 full-time employees. More information is at www.highlandbrewing.com

*Nov 28, 2016 www.solarplaza.com/channels/top-10s/11397/top-40-solar-beer-breweries/

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New Realm Brewing Announces Executive Chef for Taproom

Executive Chef Julio Delgado and General Manager Don Mioton Are on Tap to Run New Realm Brewing’s Kitchen Opening Later this Year

 

 

ATLANTA – December 11, 2017 – As the temperature begins to cool in Atlanta, things at New Realm Brewing are heating up with the recent pairing of General Manager, Don Mioton and Executive Chef, Julio Delgado. The duo plan to stir things up at New Realm Brewing as it opens later this year. Mioton joined the team most recently from American Cut & Regent Cocktail Club and Delgado from JP, a restaurant in downtown Atlanta’s Hotel Indigo.

 

Combining their vast culinary knowledge, the twosome are putting the final touches on the menu. Executive Chef Julio Delgado is drawing inspiration from Brewmaster Mitch Steele’s craft beers as well as the area’s local farms in order to create an approachable menu, which is rooted in tradition. His blend of global flavors and southern techniques pair comfortably with the restaurant’s inviting setting. Among notable menu items will be a house ground prime beef burger on a brioche bun, a beer can Springer Mountain Farms half chicken, as well as four hickory wood-fired pizzas cooked to perfection in a dedicated pizza kitchen which guests will see on display on their way to the brewery’s main entrance.

 

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Guests will be able to enjoy their meal in a variety of seated locations within New Realm Brewing including a main dining room, an interior bar, a lower level patio, an outdoor beltline beer garden or the rooftop patio where the view is spectacular. New Realm Brewing will also have a private dining room on the lower level and a second level tasting room/tour center, both of which will house special events like weddings, private parties and corporate meetings.

 

All told, the New Realm facility will seat a total of 400 guests, who will enjoy several views looking directly into the brewery overlooking New Realm’s 25hl, four vessel brewhouse and 50hl tank farm from Krones Steinecker, as well as Mitch Steele’s brewing team in action. It is expected that the facility will be able to produce approximately 20,000 barrels at full production and will have the capability to keg, bottle and can.

 

About New Realm Brewing

Atlanta-based New Realm Brewing Co. (NRBC) is an American craft brewery-in-planning in the Southeastern US. Started in 2016 by co-founders Carey Falcone, Bob Powers and Mitch Steele, the team is building their first production facility on Atlanta’s Beltline in a 20,000-square foot space that will feature a 25hl brewhouse, a 3,000-sf restaurant, with rooftop patio and beer garden. Brewing began in fall 2017, with a grand opening scheduled for late 2017. Mitch Steele, Renaissance man and brewing legend, is known for producing hop heavy IPAs. Mitch co-authored a book IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale in 2012 and the Brewers Association awarded him a trophy for innovation in craft brewing in 2014. New Realm Brewing Co. core principles are quality, creativity, authenticity, perfection, and customer centricity.  They are focused on positively impacting the community in which they live/work, a commitment to environmental sustainability, supporting the local, independent craft community and the art & science of great craft brewing.  NRBC is headquartered in Atlanta, GA.   For  more information, please visit www.newrealmbrewing.com.

 

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Scofflaw Brewing in Atlanta Announces Partnership with BrewDog

 

The Two Independent Craft Brewers to Collaborate on Canning, Other Projects

ATLANTA (Dec. 7, 2017) – Scofflaw Brewing Company today announced a new partnership agreement with BrewDog, the internationally renowned craft brewer. The agreement will give Georgia-based Scofflaw access to the brewing and canning operation at BrewDog USA’s new state-of-the-art U.S. headquarters near Columbus, Ohio.

 

Scofflaw will use exclusive access to the eco-friendly Ohio brewery to expand production of its canned beer for distribution in Georgia. The one-year agreement enables BrewDog to utilize excess brewing capacity while the company, which is celebrated for its punk branding and craft beer advocacy, builds its U.S. market.

 

The agreement was reached by James Watt, co-founder and CEO at BrewDog, and Matt Shirah, co-founder and president of Scofflaw, which recently announced an expansion that will increase capacity to 30,000 barrels annually at its Atlanta brewery. Scofflaw Brewmaster Travis Herman and Tim Hawn, the recently named COO for BrewDog USA, will coordinate the brewing.

 

“James and Tim have offered us a bridge,” said Shirah, “one that will allow us to radically improve our canning capacity and capabilities. We can, no pun intended, continue to produce beer and simultaneously build out our third expansion.  We are also working to develop our own, more sophisticated Atlanta-based canning operation. Our current draft production facility and tasting room will stay in place and where it belongs, on Atlanta’s Westside.”

 

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“Since opening earlier this year, our brewery in Ohio is now up and running and firing on all cylinders,” said Watt. “When we started work on it back in 2015, we built it with expansion in mind, so it’s awesome be able to use some of the excess capacity we currently have to help out Scofflaw. The beer scene in America is so inclusive and eclectic and it’s been exciting to join the raft of amazing breweries out here. Our partnership with Scofflaw shows how supportive the scene can be, and we’re excited to be able to sip some Scofflaw beers in our very own DogTap in Ohio!”

 

The agreement will incorporate additional projects, including a collaboration beer and Scofflaw beers poured at the Columbus brewery’s DogTap bar and restaurant. “The BrewDog and Scofflaw brands share an independent, brash attitude as well as a passion for brewing high quality, creative craft beers,” said Shirah. “Given BrewDog’s new state-of-the-art brewery here in America and our goals to increase production, this makes for a good relationship.”

 

Shirah said the line-up of canned beers brewed in Ohio will include Basement IPA, Double Jeopardy and Hooligan as well as other newly canned beers once test brewing has been completed.

 

About BrewDog USA

The company’s new 100,000-square foot brewery in Canal Winchester, Ohio covers 42 acres and has a capacity of 85,000 barrels. It includes the DogTap bar and restaurant as well as The DogHouse, the world’s first craft beer-themed hotel. Currently under construction, the hotel located next to a new sour beer facility will feature hot tubs filled with beer among other amenities. The brewery plans to build at least five BrewDog bars across the United States in the coming years.

 

About Scofflaw Brewing Co.  – www.scofflawbeer.com

Co-founded by Matt Shirah and Brewmaster Travis Herman, who developed beers on a one-barrel system in the basement of the home of Shirah’s mother-in-law, Scofflaw opened in August of 2016. It has been named by BeerAdvocate, Paste Magazine, USA Today and Craft Beer & Brewing as one of the best new breweries in America. Follow Scofflaw on Facebook, Instagram and on Twitter @ScofflawBrewing.

 

Creature Comforts Koko Buni Returns December

The seasonal milk porter will rejoin the brewery’s lineup this December

 

ATHENS (December 7, 2017) – Creature Comforts Brewing Company will bring back Koko Buni, its winter seasonal milk porter with toasted coconut, cocoa nibs, and coffee, this December. Koko Buni will be available on draft and in 6-packs of 12-ounce cans onsite at the brewery as well as in the Athens and Atlanta markets.

 

 

Koko Buni is the brewery’s milk porter brewed with toasted coconut, cocoa nibs, and coffee. The beer is 6.5-percent ABV. The flavors are rich and velvety – perfect for cooler days and evenings. As with all Creature Comforts offerings, a key characteristic of Koko Buni is balance in flavor. None of the flavors are overpowering or fatiguing on the palate.

 

“We decided not to be traditional with the beer and add some ingredients that play well with the existing roasty and chocolatey flavors of dark beer,” said Co-founder and Head Brewer David Stein. “The result is a decadent porter, yet balanced and not over the top. Each flavor has room to individually interact with your palate, which is always a challenge as a brewer when using so many ingredients.”

 

Creature Comforts sourced the coffee and a portion of the cocoa nibs used in the beer locally. The coffee is an Ethiopian blend from 1000 Faces Coffee and the cocoa nibs are Ecuadorian from local bean-to-bar chocolatier, Condor Chocolates. In addition, 1000 Faces will offer the coffee used in the milk porter as a limited-edition Koko Buni coffee blend.

 

Continuing in its effort to frequently work with local partners, Creature Comforts worked with Athens artist David Hale on the can design. The design won CNBC’s Battle of the Beer Labels competition in April 2016.

 

The coconut and Ethiopian coffee used in making the beer inspired its name. “Koko” translates to coconut in Papmiento, a language commonly used in the Caribbean. “Buni” is derived from the word for coffee in Amharic, the primary language found in Ethiopia.

 

Koko Buni will be available on draft and in cans onsite at the brewery and in the Athens and Atlanta markets in December. For more information on Creature Comforts visit www.creaturecomfortsbeer.com.

 

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ABOUT CREATURE COMFORTS BREWING COMPANY: Creature Comforts is an Athens, Georgia based brewery offering finely balanced artisanal beers. Since opening its doors in April 2014, Creature Comforts has made an imprint in the craft beer community with its award-winning, year-round and special release beers. To learn more about Creature Comforts, contact Emily@ccbeerco.com or visit us online at www.creaturecomfortsbeer.com.

Scofflaw Brewing Expanding a Third Time

Scofflaw Expanding Again with New Brewhouse

Brewery to Increase Annual Capacity to 30,000 Barrels

 

 

ATLANTA (Nov. 29, 2017) – Plans are in place for a third expansion at Scofflaw Brewing Company, the Georgia brewery growing at a rapid pace and known for its IPAs and barrel-aged stouts. The brewery has a new 50-barrel, four-vessel brewhouse under construction at BrewFab, scheduled to be installed by Mar. 1 at the current brewing facility in the Bolton neighborhood of Atlanta on the city’s Westside.  Eight additional 100-barrel fermentation tanks plus new bright tanks will also be installed, starting in November. The third expansion in the first 18 months of operation will double the brewery’s current capacity to 30,000 barrels per year.

 

“We came up against capacity constraints when we opened with 6,500 barrels and at 12,000 barrels and again at 16,000 barrels,” said co-founder Matt Shirah. “Each time we’ve added fermentation tanks, we’ve ended up at maximum capacity. We needed to replace the current 20-barrel brewhouse and do a build-out to give us the capacity we need going forward.”

 

Demand for kegs continues to drive the growth for Scofflaw, which is distributed solely in Georgia. Shirah anticipates much of the new capacity will be needed to satisfy the keg demand from restaurants, gastropubs, beer bars, tap rooms and growler shops. “We don’t see any incremental increase in can production, because demand for draft is so strong. But we are working on a stronger packaged beer program.”

 

The expansion will make some of the brewery’s original fermentation tanks available for more R&D beers to be served in the iconic tap room, which features a full view of the brewery and an adjacent outdoor beer garden.

 

A new, higher capacity centrifuge has already been installed to improve efficiency and additional laboratory equipment for quality control. To support the growth of craft beer in the state, the current brewhouse will be sold to a Georgia craft brewer after the new installation.

 

About Scofflaw Brewing Co.  – www.scofflawbeer.com

Co-founded by Matt Shirah and Brewmaster Travis Herman, who developed beers on a one-barrel system in the basement of the home of Shirah’s mother-in-law, Scofflaw opened in August of 2016. It has been named by BeerAdvocate, Paste Magazine, USA Today and Craft Beer & Brewing as one of the best new breweries in America. Follow Scofflaw on Facebook, Instagram and on Twitter @ScofflawBrewing.