Hyperion Brewing Company Grand Opening in Jacksonville, FL
“Jacksonville’s First Nano-Brewery Opens in Historic Springfield”
Jacksonville, Florida -‐ March 28, 2017 -‐ Hyperion Brewing Company announces it’s grand opening is scheduled for Friday, May 19, 2017 in historic Springfield. This will be Jacksonville’s first Nano-‐Brewery. The new brewery will serve a variety of beer styles, traditional and innovative, on a 1BBL system, ensuring there is an offering for each guest to enjoy.
A Nielson Household Panel Survey stated the primary reason consumers purchase craft beer is to experiment with different styles or flavors. In response to that survey, Hyperion Brewing will serve a rotating tap list without a “core” group of beers. “We prefer flights to flagships. We believe in freedom of choice.” Owner, Alexandra McKeown says, “Our goal is to let the public decide what our core beers should be. We will use our POS system data and feedback from guests in the taproom to determine which beers to distribute in the future.”
The Grand Opening will kick off on Friday, May 19 with a ribbon cutting ceremony at 4:30 p.m. Doors will officially open at 5:00 p.m. with the first fifty guests set to receive a free branded flight glass and ticket for a free beer at a later date. Springfield based Eddis and Sons Food Truck will be in attendance to serve up legitimate, Philadelphia-‐style cheese steaks. The opening also leads directly into the Historic Springfield Tour of Homes hosted by SPAR, Springfield Preservation and Revitalization, on Saturday, May 20 and Sunday, May 21 from Noon – 5:00 p.m. Hyperion Brewing will be open during the Tour of Homes.
Hyperion Brewing will have fifteen taps, however, there will be a limited selection of it’s own beers available. “We’ll be brewing at a break-‐neck pace to have as many of our beers ready for the grand opening as possible,” says Head Brewer Troy. The brewery will offer Crowler cans to allow guests to take beer off-‐premise. Patrons can purchase up to two Crowlers per person during the grand opening weekend.
The Jax Beer Bus has partnered with Hyperion Brewing Company to make transportation from the beaches area to the brewery safe and convenient. The Jax Beer Bus will pick up from Green Room Brewing Company at 4:30 p.m., 6:15 p.m., and 7:30 p.m. All guests must be 21 years or older. Tickets are $15.00 round-‐trip and include a ticket for a free beer from Hyperion Brewing Company at a later date. The Jax Beer Bus will be BYOLB, “Bring Your Own Local Beer.”