Another new brewing group to the Atlanta, Ga market is Monday Night Brewing. Three guys started brewing Monday nights after bible study around five years ago. That weekly adventure in brewing led them to form a deep and lasting friendship and business partnership. They are Jeff Heck, CEO Guy and Supreme Beer Chancellor, Joel Iverson, Operations Guy and Taste-testing Ninja, and Jonathan Baker, Marketing Guy and Master of Mind Control. If the job titles sound like they are having fun with this, they are! Jeff graduated from Harvard, is in charge of recipe formulation, runs the numbers, and has a background in private equity. Joel built the pilot brewing system and is the “hands on” guy. He graduated from UVA and has a background as an Operations Consultant. Jonathan develops and maintains the Monday Night brand, manages the website and all of this fits perfectly with his background in marketing strategy consulting. If these guys sound white collar, they are, and that is partially how hey came up with the name and logo for the brewery.
Monday Night Brewing offers two beers, Eye Patch Ale and Drafty Kilt Scotch Ale. Eye Patch is a Pale Ale (6.2%) that is brewed with Marris Otter and a touch of Rye. Hops are Columbus, Cascade, and Simcoe for 46 IBU. It is an American Pale Ale, not an IPA, so don’t be upset if it doesn’t hit you with a “ton” of hops. The beer is pleasantly bitter, light amber in color, has a nice hoppy aroma and notes of citrus from the Cascade and Simcoe hops. Eye Patch is a very drinkable beer and one that will keep you coming back to the bartender fro another. The Drafty Kilt Scotch Ale is a deep amber-colored brew (7.2%) that is brewed with roasted barley, chocolate malt and oak-smoked malts. The hops are mild, Columbus and Willamette to 26 IBUs as a Scottish Ale should be. This is probably the best of the two offerings, but that is not to say either is more deserving than the other of your purchase.
The team has been selling more beer than expected in the Atlanta market and weekly expands the number of bars and restaurants that are carrying their beers. The marketing is grass roots, door to door, and all of the owners are out there making connections and building relationships in the Atlanta beer community. They are an incredibly humble trio, and quick to thank their fans – “Without the strong relationships the three of us have formed, and the great relationships we have with our distributors and are forming with our retailers, none of this would be possible. The beer has to be great, but it can’t get to your pint glass without many, many people communicating along the way. I’m sure we’ll have many more reflections to come, but we wanted to thank you guys for being so supportive of us. We’re excited to take the next step!”
Monday Night Brewing plans to have their own operating facility in the next year or two, but for now they are working with Thomas Creek Brewing in Greenville, SC to brew their beers. The recipes are theirs, and they have decided to take the slow and steady road to get to their final goal of brewing the beers for themselves. Defiantly seek these out when in the Atlanta market this fall! Their slogan – “Weekends are overrated!” I agree.